THIS IS JOHN
SOMETIMES A ROOF DOESN’T NEED REPLACING. IT JUST NEEDS AN UPGRADE.
The “This is John” campaign put a human face to the state of your roof. By contrasting John, a little run down, with Art, fit and confident like a roof treated with Guardian Seal, the message was simple, Guardian Seal restores, protects, and extends the life of your roof.
THE PROJECT.
A STORY EVERY HOMEOWNER CAN RELATE TO.
Through a TVC and digital rollout, the campaign followed John and Art to bring the benefits of Guardian Seal to life. Using humour, character-driven storytelling, and clear product messaging, we showed that an upgrade with Guardian Seal is the smarter choice over costly replacements.
THIS IS JOHN.·
THIS IS JOHN.·
THIS IS JOHN.·
THIS IS JOHN.·
THIS IS JOHN.·
