PURSUIT.
A BRAND FOR THOSE WHO MOVE.
DESIGNED TO PERFORM 24/7/365.
Pursuit set out to create an athletic brand built for runners, lifters and everyday training. They needed an identity that could communicate energy, performance and lifestyle appeal across every channel, from apparel to campaigns.
THE PROJECT.
A VISUAL SYSTEM BUILT FOR MOTION.
We created a bold visual identity for Pursuit including the logo system, typography, colour palette and campaign art direction. The design reflects strength and movement while staying versatile for product, retail, and digital. The result is a consistent identity that stands out in the competitive activewear market.
LIVE FOR THE PURSUIT·
LIVE FOR THE PURSUIT·
LIVE FOR THE PURSUIT·
LIVE FOR THE PURSUIT·
LIVE FOR THE PURSUIT·
WHO THEY ARE
PURSUIT IS A PERFORMANCE CLOTHING BRAND FOR RUNNING, TRAINING AND EVERYDAY ATHLETIC LIFE.
Focused on quality and driven by design, Pursuit produces apparel that balances performance with style. Their mission is to support athletes and everyday movers alike, delivering gear that performs at the highest level and inspires people to live for the pursuit.
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